Business Sense: Tyler woman helps others save time

Published on Sunday, 12 January 2014 21:34 - Written by CASEY MURPHY

Dawn Herwood thought she wanted to be an actress but found she enjoyed working behind the camera.

It was during a stint in the film industry while working as a production assistant that she found her love for helping people, she said.

“I have always loved people, and I’m not happy sitting behind a desk,” she said.

Mrs. Herwood, 56, started It’s About Time about three years ago in Tyler.

“I’ve always loved shopping,” she said, adding that she will shop for people’s clothes, home décor, gourmet foods or other items.

She also will do a host of other tasks for people, such as running errands, meeting a repairman at their home, getting bids for a construction job, redecorating or remodeling homes or other project management, helping organize closets or homes or plan parties and events.

“Basically I’m doing the legwork for them” she said. “My business is saving other people time.”

She said she has added to her list of services throughout the years “because I’m just there to help with whatever needs they have.”

It began with a friend asking her to meet a repairman at her house. That friend began paying her to do tasks she didn’t have time for, and it escalated through word of mouth to other clients and her starting It’s About Time.

“I feel good that I’ve helped people …” she said. “I’ve had a lot of experience … doing different things.”

Mrs. Herwood said she likes the flexible hours of her business, which allows her to watch her son, Chapman, 21, play golf for The University of Texas at Tyler, and her daughter Callan, 17, play tennis at Grace Community High School.

Mrs. Herwood grew up in Tyler and started modeling while attending Robert E. Lee High School. She continued modeling in Dallas while attending Southern Methodist University, where she studied broadcast film.

While in Dallas, she also worked in the gourmet food industry. After living in Dallas, Memphis and Miami, she and her husband of 23 years, Gary, decided to move back to her hometown eight years ago because she wanted her children to grow up in a wholesome place like Tyler, she said.

Her husband is a managing partner of Texas Sustainable Industries LLC/Ecowattle manufacturer of degradable erosion control products.

About four years ago, a neighbor introduced Mrs. Herwood to the custom men’s clothing company, J Hilburn Fine Men’s Clothing, and since then, she has been selling the merchandise.

“I love helping men shop,” she said.

Mrs. Herwood said most of her more than 100 clients are doctors and businessmen who don’t have the time or desire to shop for clothes so she goes to their house at their convenience and helps them put outfits together for business or pleasure. She said the company offers everything from T-shirts to tuxedoes and selling the clothing is like having her own business.

She wanted to add to her income and workload when she started It’s About Time.

She said she is usually doing a couple of jobs per week and most of her clients have been gained through word of mouth and become repeat customers. She said she stays pretty busy but always is looking for new clients.

“All of my clients have been wonderful,” she said.

One of her favorite jobs was helping a friend remodel her mother’s home while she was out of town. She said the job, which included adding a new bathroom and closet, was gratifying when she saw how excited the mother was to see her newly remodeled home.

For more information about Mrs. Herwood’s business, go to, call 903-279-6111 or email