Posted 8:01 pm Sunday, December 23, 2012
Send to Kindle
FRESH floral designer gives holiday design tips
By Kathryn Garvin
kgarvin@tylerpaper.com
With Christmas only two days away, chances are your gifts are bought and wrapped. You’re pleased that you managed to not wait until Christmas Eve to shop, wrap and then collapse. You can now focus on the state of the house, the perfect Christmas dinner and your holiday table.
kgarvin@tylerpaper.com
With Christmas only two days away, chances are your gifts are bought and wrapped. You’re pleased that you managed to not wait until Christmas Eve to shop, wrap and then collapse. You can now focus on the state of the house, the perfect Christmas dinner and your holiday table.
Place settings may be chosen but centerpieces may be up in the air — or still being imagined for you by Shellie Jacob, of Tyler, a FRESH by Brookshire’s floral designer.
A walk through FRESH’s floral store is like a mini-Christmas parade — beautiful and bright. Cypress topiary trees sport netted ribbon twirled up to form Santa’s hat, Christmas cactuses laden with beautiful blooms stand alongside arrangements of candy canes grouped with red roses, and tied with striped ribbons.
Snow Globes (the snow is artificial but looks real and lasts for weeks, or as long as it is kept hydrated) house small groupings of roses, succulents, winterberry and holly. Tall winterberry stems, amaryllis and poinsettias are also among the floral options, for Shellie Jacob and her team to provide FRESH Christmas designs for your holiday pleasure.
Ms. Jacob brings 32 years of experience to the art and has the ability to dazzle using the grandest and simplest of materials. Her novel compositions show off the shapes, colors, textures and singular beauty of individual flowers to their ultimate advantage.
Born and raised in the small town of Reserve, La., Ms. Jacob, 49, remembers the pivotal point in her young life when, at her grandmother’s funeral, she took particular interest in the flowers and remembers thinking, “I would love to do this.”
Just out of high school and only 18 years old, Ms. Jacob began to pursue floral design. Early floral arranging jobs in grocery stores, in which she replicated predesigned arrangements as opposed to creating unique designs, now underline the differences between a flower arranger and a designer — two entirely different things, Ms. Jacob said.
Snow Globes (the snow is artificial but looks real and lasts for weeks, or as long as it is kept hydrated) house small groupings of roses, succulents, winterberry and holly. Tall winterberry stems, amaryllis and poinsettias are also among the floral options, for Shellie Jacob and her team to provide FRESH Christmas designs for your holiday pleasure.
Ms. Jacob brings 32 years of experience to the art and has the ability to dazzle using the grandest and simplest of materials. Her novel compositions show off the shapes, colors, textures and singular beauty of individual flowers to their ultimate advantage.
Born and raised in the small town of Reserve, La., Ms. Jacob, 49, remembers the pivotal point in her young life when, at her grandmother’s funeral, she took particular interest in the flowers and remembers thinking, “I would love to do this.”
Just out of high school and only 18 years old, Ms. Jacob began to pursue floral design. Early floral arranging jobs in grocery stores, in which she replicated predesigned arrangements as opposed to creating unique designs, now underline the differences between a flower arranger and a designer — two entirely different things, Ms. Jacob said.
She went on to manage floral shops in Texas and Louisiana. While working on Celebrity Cruises, she trained under French designer Emilio Robba, according to FRESH’s website. Ms. Jacob is the recipient of many awards, including the 1996 Houston Allied Houston Cup, the 1998 Alamo Allied Cup and the 2011 Texas Cup.
Ms. Jacob said she attends competitions and conventions to stay in touch with cutting-edge designers and the latest trends. A strong competitor, she brings a flair and originality to FRESH floral pieces that please their clients.
“Tyler wants to see something new and fresh almost every day,” Shellie said. She does just that. She’s at the top of her game, providing out-of-the-box design that is welcomed by Tylerites and spotlighted by the pros.
Although her clients may allow her to go where her imagination takes her, Ms. Jacob is quick to point out a florist always has to work for the client and adapt to their tastes — the bouquets she makes are for them.
Ms. Jacob said she attends competitions and conventions to stay in touch with cutting-edge designers and the latest trends. A strong competitor, she brings a flair and originality to FRESH floral pieces that please their clients.
“Tyler wants to see something new and fresh almost every day,” Shellie said. She does just that. She’s at the top of her game, providing out-of-the-box design that is welcomed by Tylerites and spotlighted by the pros.
Although her clients may allow her to go where her imagination takes her, Ms. Jacob is quick to point out a florist always has to work for the client and adapt to their tastes — the bouquets she makes are for them.
