Posted 4:10 pm Tuesday, November 13, 2012
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Mexico state uses tortilla wrapper ads for missing women and children
CIUDAD JUAREZ, Mexico (AP) — A border state in northern Mexico is trying something it hopes will be more effective than photos on milk cartons to help find missing women and children. It's using advertisements on tortilla wrappers.
At least three dozen tortilla shops have joined in the Chihuahua state campaign to print appeals for help on the thin paper wrappers that shopkeepers use to wrap up a pound or two of hot tortillas at a time.
The campaign started this week, and has been welcomed by shopkeepers and customers in the violence-wracked border city of Ciudad Juarez.
Ciudad Juarez was hit by a series of eerily similar killings of more than 100 mainly young women beginning in 1993. While those killings have tapered off, killings and disappearances continue.
Esperanza Lozoya sells tortillas packaged in advertisements on tortilla wrappers that ask for help finding missing women and children at the Hermanos Escobar Tortilla shop in the northern border city of Ciudad Juarez, Mexico, Tuesday, Nov. 13, 2012. At least three dozen tortilla shops have joined in the Chihuahua state campaign to print appeals for help on thin paper wrappers that shopkeepers use to wrap up a pound or two of hot tortillas at a time. (AP Photo/Raymundo Ruiz)
Copyright 2012 The Associated Press.
