Mayor Barbara Bass and other local officials will welcome East Texans at the kickoff to the Lighten Up East Texas challenge, beginning at 9 a.m. today.
Fit City coalition members will give away $1,000 worth of Brookshire's gift cards today and another $4,000 worth of Brookshire's gift cards during the final weigh-in event in May.
During today's weigh-in, participants will receive a T-shirt, provided by Lighthouse Graphics.
Participants are encouraged to lose at least 5 percent of their body weight. Their name will be entered into a drawing for every 5 percent of body weight loss, up to 20 percent, for a maximum of four entries.
Guests also will have chances to win fitness packages, other trips and hotel stays, and Brookshire's gift cards.
Added to the list of prizes at the final weigh-in in May is a Travel Masters Flexible Passport Dream Vacation Dream Vacation, sponsored by Sharon Howell at Travel Masters, worth $5,000.
On stage at the amphitheater around 10:30 a.m. Saturday, 10 people will be recognized with Fit City inspirational awards. Community members nominated these recipients for already embracing a healthy lifestyle.
Brookshire's, Allen Samuels Dodge, Lighthouse Graphics, Northeast Texas Health Public Health District, the City of Tyler and the Tyler Morning Telegraph are platinum-level sponsors for the Lighten Up East Texas event.
More information, including eligibility rules and additional weigh-in dates and sites, is available at www.lightenupeasttexas.com.