FRANKSTON — The cowboy folk down yonder at Frankston’s Atwood Hat Co. are teeming with excitement in anticipation of their trip to the County Music Awards in Nashville next week.
Mrs. Atwood’s husband, Dick, founded the company in the late 1980s after his many trips into Mexico resulted in friends and acquaintances wanting the palm leaf cowboy hats he was bringing back.
The 81-year-old Atwood said recently he started off hoping to sell about 300 hats a year, but last year the company topped 130,000 hats sold.
Casey Hagan, marketing director for Atwood, said she received an email from the CMA several weeks ago and she made a call to see what exactly the details of such an offer.
Ms. Hagan said she and Mrs. Atwood will present a special embroidered Atwood Hat to Steve Moore, president of CMA, commemorating the 46th annual awards show.
“We will have most of the stars take pictures in our hats, and we will be targeting some stars to see if they would be interested in endorsing our products,” she said.
Lindale’s Miranda Lambert is one of the nominees attending the show Thursday.