For decades, the CVB, city and chamber have promoted the Texas Rose Festival as the city's star attraction. With decades of tradition behind it and popular events such as the Rose Show, Rose Parade, Queen's Tea and the Queen's Coronation ceremonies, the festival continues to attract tens of thousands from across the state and nation to our Rose Capital.
Now, this star of the tourism show has a stronger-than-ever supporting cast surrounding it, and the CVB is expanding promotional efforts to draw attention to dozens of events in and around Tyler throughout the entire month of October.
Tyler celebrates what it calls the Rose Season with an abundance of activities from family fun to educational and cultural events to horticulture workshops.
Attractions in the brochure include a golf disc tournament at Lindsey Park, the annual Firefighters Combat Challenge and a magic show at Liberty Hall – events that appeal to a far broader audience than those who come to see beautiful roses.
Tyler's economy benefits greatly from tourism. Tourism is big bucks. Visitors especially those from out of town who stay at hotels and eat in restaurants pump in millions to the economy and expand sales tax revenue.
The good news is that the Rose Season promotion appears to be paying off. CVB estimates that now more than 84,000 tourists came to Tyler during Rose Season and that more than half of those visitors were from outside of Smith County.
You can pick up one of the Celebrating Rose Season brochures at the Tyler Area Chamber of Commerce building on North Broadway Avenue or access it online at visittyler.com.
You might be pleasantly surprised just how much is going in the Rose City during October that has nothing to do with the rose.