It is located on the southern end of Rose Garden Center, 420 Rose Park Drive.
The nearly 7,500-square-foot facility features films and exhibits that tell the story of the rose in Tyler.
A film shown in The Rose Theater gives an overview to the festival and industry while the Rose Growers' Theater outlines the history of the rose and the growing process.
In the Attic of Memories, guests can explore old toys, clothes, drawings, photographs and furniture donated by local residents. The festival experience also comes alive in the Parade Room complete with clown, float and lively marching music.
Bart Fair is credited with the idea of creating the museum. As a young boy Fair, who worked for a Tyler cleaners, noticed that past Rose Festival queens' gowns were shelved in cold storage, rather than displayed.
It was Fair's idea to one day open a museum showcasing the gowns and other aspects of the festival and rose industry. He worked toward creating a museum until his death at age 27 in 1984.
Before he died, Fair had established a Tyler Rose Museum Board of Directors, which continued the work.
Fair's dream became a reality in October 1992 with the opening of the Tyler Rose Museum and Rose Garden Center. The museum was dedicated to Fair's memory.