SIOUX CITY, Iowa (AP) — When Sam Avery asked Maria Flores to the homecoming dance at North High School in Sioux City, he knew teddy bears, roses and balloons wouldn't do. Instead, he put her face on a giant invitation posted on a downtown billboard.
When Flores returned to Sioux City, Sam Avery said he knew the time was right to ask his crush to homecoming in extravagant fashion.
"I thought, perfect timing to use this billboard on her. To put her up there," he said. "It was perfect!"
Avery pitched the idea to his dad, who complied.
For a paying customer, Noel Avery estimated the cost of production and rent for a similar billboard at around $1,000. His son didn't have to shell out a dime, thanks to his family connections.
The billboard is in the back parking lot of a bank, and keeping it secret was a challenge.
"I had one other person who saw it before (Maria) did," Sam Avery said. "Her mom saw it and then she looked over and saw it. Before you knew it, everyone knew about it."
Three weeks ago, Avery asked Flores to go the bank with him to cash a check. They parked in the back parking lot, and when she got out of the car, Avery covered her eyes with his hands and led her to the billboard
"I kind of thought we were at some weird bank or something," she said.
Avery lifted his hands and Flores was struck by the sight — and she said yes to the dance.
Information from: Sioux City Journal, http://www.siouxcityjournal.com
Copyright 2012 The Associated Press.