Open For Business: Texas Bank Starts New Era With Tyler Location
By CHAD THOMAS
After 37 years in business in East Texas, with locations across the area, Henderson-based Texas Bank this week opened its first-ever branch in Tyler.
The locally owned and operated financial institution on Monday unveiled its latest location, a branch situated at the intersection of Shiloh and Rhones Quarter roads.
The Tyler location is Texas Bank's sixth in the area, joining branches in Henderson, Tatum, Nacogdoches and Longview.
"(The bank) was wanting to expand and add some branches, and of course Tyler's the biggest city around … this was a logical place," said Larry Moore, manager of the Tyler branch. "Of course, there's a lot of stiff competition around here, but we feel like we've got a good bank."
Founded in 1973, Texas Bank has grown to more than $200 million in total assets under direction of W.C. George and bank president Scotty Cawthon.
Overall, the bank employs about 150 staff members, with seven working at the Tyler branch, which likely will add personnel as business grows.
Texas Bank's services include commercial, real estate and consumer loans, along with checking, savings, business and money market accounts. The financial institution also offers certificates of deposit and insurance plans through its home office in Henderson.
Moore, a BBA holder from The University of Texas at Tyler, said Texas Bank's mission is to "cater the consumer and the small business community." The Tyler location was appealing thanks to its proximity to residential areas and growing small businesses, he said.
"I think one of the primary principles behind the bank is providing excellent customer service," Moore said. "If you can give good customer service and take care of the customer, the business will come to you. We pride ourselves on consumer banking."
The new Tyler branch features five drive-through lanes that will be open for business from 7:30 a.m. to 6 p.m. Monday through Friday. Lobby hours are 9 a.m. to 4:30 p.m. Monday through Thursday, extending to 6 p.m. on Friday.
Texas Bank also offers online banking through its website, www.texasbnk.com
The Tyler location's staff boasts more than 56 years combined experience in the banking industry. Moore described his staff's banking style as "the old-fashioned way, taking care of the customer's needs."
"I like the fact that I'm with a locally owned, independent bank that makes in-house decisions," Moore added. "A lot of people like that if they come in with a question, they're going to get an answer right there. They don't like to hear, 'Well I've got to go to Dallas or Houston or Birmingham, Ala., to get you an answer.'"