Thursday, January 8, 2009

Kay Robinson: BBB Report

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Sunday, August 17, 2008
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Junk Mail Attracts Potential Identity Thieves
Junk mail is a nuisance for many consumers who receive daily postcards, flyers, specially-marked envelopes and pre-approved credit card offers. Junk mail also presents an opportunity for identity thieves to steal important personal information. However, there are several steps consumers can take to reduce the amount of unwanted mail and the possibility of identity theft.

According to the Environmental Protection Agency, Americans throw out more than four million tons of junk mail every year, and what is one man's garbage is an ID thief's goldmine. A Javelin Strategy and Research survey on ID theft estimates that 8.1 million Americans became victims of ID theft in 2007; with nearly half a million cases of ID theft occurring as the result of stolen mail.

Many people view junk mail simply as a daily nuisance, but if credit card offers and catalogs are heading to the trash can in tact, that unwanted mail can become a much more sinister problem.

The BBB recommends consumers always shred important documents and take steps to reduce the amount of junk mail they receive that could fall into ID thieves' hands:

  • Pre-approved credit card offers are an easy target for identity thieves who can steal incoming mail and use these offers to open fraudulent credit accounts. Stopping these pre-screened credit offers can help reduce the chances of identity theft.

  • To "opt-out" of receiving pre-approved credit card offers for at least five years, and perhaps permanently, consumers can call 1-888-567-8688 or visit: www.optoutprescreen.com. This service is offered by the three major credit reporting bureaus, Equifax, Experian and TransUnion. Consumers will be asked for personal information, including their name, address, birth date and Social Security number. This information is only used to process requests and will remain confidential. This procedure will need to be followed for each adult family member.

  • Direct Marketing Association is a trade group with 5,200 member companies that use telephone, mail, and the Internet to pitch their products directly to consumers. To stop receiving mailings from DMA members, consumers can go to: www.dmaconsumers.org/cgi/offmailing. DMA regularly updates its list, but companies it notifies to remove names from their mailing lists may not be as prompt and it may take as much as six months before solicitations from all DMA members stop.

  • Kay Robinson is president of the Better Business Bureau of Central East Texas, serving 19 East Texas counties. To contact the BBB in Tyler, call 903-581-5704, and in Longview, call 903-757-3611 or 800-443-0131, or visit the Web site at www.easttexas.bbb.org. The organization can be e-mailed at info@tyler.bbb.org.



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