Once Upon a Child clothing store opens in Tyler

Published on Wednesday, 26 July 2017 17:07 - Written by

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Baby clothes, strollers and toys are ready to be snagged at Tyler’s new consignment store, Once Upon a Child, 8970 S. Broadway Ave. in The Village at Cumberland Park shopping center. Tthe store specializes in pre-owned baby and children’s clothing as well as toys, books and equipment necessary for little ones.

The franchise's owners, Mike and Julii Zirschky, have been in the pre-owned retail business for a while, operating Plato’s Closets in Tyler, McKinney and Longview. That consignment store specializes in trendy designer clothing for young adults. 

“My wife and I have been at it for 10 years now, and we had customers ask us if we would ever open up a store for children and we thought, well why not? We should open one,” Zirschky said.

Once Upon a Child buys and sells gently used merchandise for children, and one of the perks is that customers receive cash the day they submit their products for sale. It's the largest kids resale franchise in North America and all stores are individually owned and operated, according to the company's website.  

The store focuses on giving customers the opportunity to buy name-brand clothing at an affordable price.

“We buy all day every day, and buy all seasons of clothing, too,” Zirschky said. “The feedback so far has been great.”

The Zirschkys run their four stores from their Dallas home, and make stops at each store regularly, he said. 

“We are very excited to be in Tyler and be a part of the community,” Zirschky said.

Emelin Vazquez recently visited the store in search for swimsuits for her nieces.

“The store looks like it has a lot of variety, and it’s pretty big, which I like,” Vazquez said.

Customer Jennifer Quinalty visited the store for a second time after attending the July 13 grand opening.

“There were lots of people at the grand opening, which is why I decided to come another time to look around again,” she said. “I love the store, the prices are great.”

Once Upon a Child is open from 9 a.m. to 8 p.m. Monday through Friday and from noon. to 6 p.m. Sunday.

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