Brookshire's hosting FRESH 15 race in March

Published on Saturday, 5 October 2013 21:03 - Written by By Rebecca Hoeffner rhoeffner@tylerpaper.com

Brookshire Grocery Co. announces the FRESH 15 — a 15K, 5K and kids’ 1K race set for March 1 at FRESH by Brookshire’s in Tyler.

“We are very excited to bring a premier running event to Tyler that will both encourage health and give back to the community,” said Brookshire’s President and CEO Rick Rayford. “We believe that the values of Brookshire Grocery Co. as a whole resonate very well with the objectives of the FRESH 15, and we look forward to providing Tyler and surrounding areas an unforgettable event.”

The race, which will take runners/walkers on a course through some of the most beautiful parts of south Tyler, will equally benefit Tyler’s Bethesda Health Clinic and the American Heart Association. In conjunction with the race, FRESH will host a concert and other post-race entertainment events.

“Bethesda Clinic is honored to be a recipient of the FRESH 15, as we are working to make the community a healthier place to live, just like FRESH,” said Dr. John English, Bethesda Health Clinic CEO. “We see our participation in this race as a partnership between two community-driven organizations focused on improving people’s health, and believe this is a natural fit. We look forward to investing all proceeds back into the community to provide medical and dental services for our working uninsured neighbors.”

Participants can register for the event by going towww.FRESH15k.com . The race will need many volunteers, and anyone interested can emailFRESH15@brookshires.com to learn more about opportunities to help.

“The American Heart Association is excited to benefit from the inaugural FRESH 15,” said Brandi Russell, corporate market director for The American Heart Association. “Cardiovascular disease continues to be the No. 1 killer of Americans, but we are confident many cases can be preventable with healthy lifestyle choices.

“We are looking forward to seeing how this race will encourage our community to become more active, as well as raise additional funds for research and education for The American Heart Association. We are grateful for the support and look forward to being a part of this event.”