TxDOT launches 'Talk, Text, Crash' summer campaign

Published on Monday, 23 June 2014 13:03 - Written by

AUSTIN —Beginning this week, TxDOT is seeking to educate the public on the dangers of texting and/or talking on the phone while behind the wheel.

As part of TxDOT’s “Talk, Text, Crash” campaign, the agency is hosting events across the state featuring a car-sized, 750-pound crashed phone as the backdrop for guest speakers who will offer insight about loved ones they’ve lost due to talking and texting while driving. Researchers at the Insurance Institute for Highway Safety (IIHS) say drivers who use a cell phone behind the wheel are four times more likely to get into a crash serious enough to cause injury.

In addition, a study by the Texas A&M Transportation Institute (TTI) revealed almost half of Texas drivers have admitted using a cell phone while driving, and almost a quarter of drivers say they sometimes or regularly send or read text messages while driving. Distracted driving-related crashes in Texas are highest among young adults ages 16 to 24, followed by adults over the age of 44.

Last year in Texas, 505 people were killed and 19,981 people were seriously injured in distracted driving crashes. Joined by the National Highway Traffic Safety Administration, law enforcement, and community leaders, TxDOT is urging motorists to focus 100 percent on driving when they are behind the wheel. Cell phone use may be one of the most visible distractions, but any behavior that takes a driver’s attention away from the road is dangerous, including eating, reading, grooming, programming a GPS, or adjusting the radio.

While cell phone use is the most recognizable driving distraction, TxDOT’s “Talk, Text, Crash” campaign warns that any behavior that takes a motorist’s attention away from the road is dangerous.