Tyler Paper getting new vice president of advertising

Published on Saturday, 2 August 2014 22:19 - Written by From Staff Reports

David R. Stringer will start his new position as vice president of advertising of the Tyler Morning Telegraph on Monday.

Stringer, 56, is heading to Tyler today from Carlsbad, New Mexico.

“It is a tremendous opportunity,” he said of the job. “When I first got the call about it, I was intrigued by the operation, the community, everything that goes with it.”

He said the more he talked with Tyler Morning Telegraph Publisher Nelson Clyde, the more excited he became.

“We are pleased to welcome David and his family to Tyler,” Clyde said. “With David’s broad industry skills and expertise, we are delighted to bring a new set of eyeballs and energy to our sales organization.

“We enjoy the largest readership of any time in our history, and we look forward to enhancing the experience for our readers and advertisers through innovation and product development.”

Stringer grew up in California but finished high school and attended college in Oklahoma. He and his wife, Saundra, have four daughters, one son, three granddaughters and one grandson.

Stringer began his career on the “news side of things,” but he has spent more time on the business, publishing and revenue side, he said.

He worked as publisher for Carlsbad Current-Argus in Carlsbad, New Mexico, from June 2013 until accepting the job in Tyler.

He worked as regional publisher and publisher of the Hannibal Courier-Post in Hannibal, Missouri; and at The Norman Transcript, in Norman, Oklahoma. He also worked as publisher of the Vallejo Times-Herald in Vallejo, California, and for Lompoc Record in Lompoc, California.

Stringer said that in the past 15 years, newspapers have tried to expand their reach into digital space, and he has a good amount of experience in that.

Larger newspapers, such as the Tyler Morning Telegraph, have more resources to try new things and be more creative and explore different things, he said.

“That’s good for the paper, good for the readers, good for the customers. That opportunity is really exciting as well,” he said.

Stringer hasn’t spent a lot of time in East Texas lately and was shocked at how much it has grown. He said Tyler has really boomed in the last decade or so.

“I was really blown away by that,” he added.

Stringer looks forward to the opportunity to meet new people.

“Something new and different is what I’m mostly looking forward to,” he said.

He earned bachelor’s and master’s degrees in journalism from the University of Oklahoma.

He is past president of the Oklahoma Press Association, past board member of the Oklahoma Newspaper Foundation, legislative committee member of the Missouri Press Association and past member of the executive committee of the Gaylord College Board of Visitors at the University of Oklahoma.

He was a member of Class IXX of Leadership Oklahoma and was program chairman of Leadership Lompac Valley. He also has served as board member of Hannibal Economic Development Corp.; Mark Twain Area United Way; Norman Chamber of Commerce; Norman Downtowners Association; American Red Cross, Heart of Oklahoma Chapter; Norman Community Foundation; United Way of Norman and Rotary.