The official weigh-out for participants of the Lighten Up East Texas Weight Loss Challenge begins Saturday and will run through May 31. The weight loss challenge — created by the Fit City Challenge Coalition and sponsored in part by Brookshire Grocery Co. and Allen Samuels Tyler — is a community-wide movement to create a healthier East Texans.
“Our goal for this event was to encourage East Texans to take control of their health, to make smart and healthy choices, to make time for physical activity and to ultimately lose weight in a healthy way,” said George Roberts, chief executive officer at NET Health and Fit City co-chairman.
Participants can weigh out from 11 a.m. to 2 p.m. Saturday or on May 31 in the JC Penney court at Broadway Square Mall, or choose from an official weigh out site listed at www.Lighten UpEastTexas.com.
They can weigh anytime during the weeks of May 19 through May 31. May 31 is the last possible opportunity to enter ending weight. Participants will receive entries into a grand prize drawing for every 5 percent of weight lost, tracked from an official weigh-in at the start and the official weigh-out at the end of the challenge. Participants must have an official weigh out to be eligible for prize drawings.
The LUET celebration and prize ceremonies will be held from 5:30 to 8:30 p.m. June 12 on the patio of FRESH by Brookshire’s, 6991 Old Jacksonville Highway.
The grand prize drawing is a 2014 Dodge Dart, donated by Allen Samuels Tyler.
Other prizes include four $1,000 Brookshire’s gift cards, redeemable at any Brookshire’s or Super1Foods grocery stores. Smaller prizes will also be randomly selected from returning participants who lost less than 5 percent of their starting weight.
“When we established the Fit City Challenge in 2010, our mission statement was to make Tyler a Fit City one step, one bite and one health-conscious decision at a time,” said Dave Berry, editor of the Tyler Morning Telegraph and Fit City co-chairman. “We’ve seen much success from individuals and groups through the Lighten Up East Texas Challenge and are excited about seeing the results of those participating. We look forward to awarding great prizes and recognizing individuals who have adopted a healthier lifestyle and taken off unhealthy pounds.”
Additional platinum sponsors are the City of Tyler, NET Health and the Tyler Morning Telegraph. Other major sponsors are KYTX CBS19, the R.W. Fair Foundation, Van Zandt News, Trinity Mother Frances Hospitals and Clinics, East Texas Medical Center, UT Health Northeast, Texas Spine and Joint Hospital and Tyler Junior College. Additional sponsors include Fit City Foods, the Tyler/Whitehouse YMCA, East Texas Food Bank, the Area Agency on Aging, the University of Texas at Tyler and the East Texas Lighthouse for the Blind.
For a list of official weigh out sites and more information on Lighten Up East Texas, visit www.Lighten UpEastTexas.com.