When I think of meals at Grandmother’s house, the first thing that comes to mind is dinner rolls.
At every meal there was always a basket of rolls. Usually, they were not homemade; instead she would buy whatever looked best from the bakery.
Over the years, store-bought rolls didn’t measure up to the old-fashioned bakery rolls and without that soft, pillowy texture and natural butter flavor I wasn’t interested in buying them. But recently I discovered a brand that definitely reminds me of the rolls Grandmother used to buy.
RoRo’s Baking Company is a family owned and operated Dallas-based company specializing in delicious handmade rolls. Amy Collins and her husband Lauren started commercial production of her grandmother’s rolls in 2011.
Grandmother, better known as “RoRo,” began baking her rolls many years ago in her kitchen and sold them around the community. People went crazy over her Cinn-A-Rolls and Dinn-A-Rolls.
In November 2010, they decided it was time to share the rolls with everyone and the Collins’ began brainstorming how they could start the company.
“Growing up, we always had RoRo’s Cinn-A-Rolls on Christmas morning, Mrs. Collins said. It became a tradition in my family that I wanted to not only continue forever, but share with other families all over.”
“After discussing our idea with RoRo and our late grandfather, we decided to launch the company. We spent several months creating a business plan, tweaking her original recipe a bit to ensure that only natural ingredients were used and finding a commercial kitchen to bake in, designing a logo, and so on,” she said.
April 2011 was the official launch of the company and the Cinn-A-Rolls hit store shelves. Since then they have moved into bigger stores, renovated a warehouse into a commercial baking facility and launched several new products.
Their primary retailer is Central Market, but in Tyler, RoRo’s can be purchased at Sweet Gourmet in The French Quarter at 4554 S. Broadway Ave.
Mrs. Collins will be at Sweet Gourmet today from 11 a.m. to 4 p.m. sampling her rolls. In addition to the Cinn-A-Rolls and Dinn-A-Rolls, she also makes Pigs in a Blanket. She will share ideas for hwo to use her rolls and how to create an unforgettable Easter lunch.
Each roll is handmade and baked to perfection in their Dallas facility. They come fully cooked and frozen and simply need reheating.
“Our mission is to bring back those memories of Grandma’s hot, yummy rolls to your busy life,” Mrs. Collins said.
I can’t wait to get a package of Dinn-A-Rolls and of course, the kids always insist on pigs in a blanket. We make them from scratch for Christmas morning so to have them on Easter too, and already made, will be a fun surprise.