Former White House media specialist to speak at BBB banquet

Published on Sunday, 26 January 2014 19:43 - Written by Casey Murphy,

Merrie Spaeth, a former White House media relations director who is recognized as one of the most influential communication counselors in the world, will be speaking in Tyler this week at the Better Business Bureau Annual Awards Banquet.

She was a White House Fellow assigned to FBI Director William Webster and served two years as director of public affairs for the Federal Trade Commission. In 1983, President Ronald Reagan appointed her as director of media relations at the White House, where she introduced satellite interviews and created the electronic White House News Service.

In 1987, she founded Spaeth Communications, Inc., which provides strategic communication counseling and training for a wide range of individuals, companies and institutions.

Ms. Spaeth writes regularly on timely communication topics, and her columns have been collected into two books, Marketplace Communication and Words Matter. She speaks to companies and associations in virtually every industry.



“For over 100 years, BBB has helped people find and recommend businesses, brands and charities they can trust,” Mechele Agbayani Mills, president and chief executive officer of BBB Serving Central East Texas, said. “Every year we are excited to honor all of the companies who were nominated, as the consuming public has nominated these businesses, confirmation that they are doing a great job.”

At its annual luncheon, from 11:30 a.m. to 1 p.m. Wednesday, The Awards for Excellence will recognize local businesses and nonprofit organizations that have excelled in quality, management and service. All entries are reviewed by an independent panel of judges.

This year’s nominees are:



A&B Roofing

Bud Jones Garage

Custom Pool Designs

Income Solutions Wealth Management

Proforma Horizon Total Source

Robertson Automotive



Dunn Transmission

Firestone Tire and Service Center

JA Haralson Moving and Storage

RealEdge Real Estate



Brookshire Grocery Co.


Mentoring Minds

Strategic Fulfillment Group

Tyler Beverages



Bethesda Health Clinic

East Texas Food Bank

Windridge Therapeutic Equestrian Center of East Texas


Ms. Mills said Friday about 250 tickets had been sold. For more information, contact Melissa Jones at 903-581-5888 ext. 109 or

This year’s sponsors are Express Employment Professionals, Austin Bank, Tyler Junior College, Mentoring Minds, The Genecov Group, Design Center Signs, Gollob Morgan Peddy, PC, and Strategic Fulfillment Group.